SoundCloud and AdsWizz Inc. have renewed their agreement for AdsWizz to sell SoundCloud audio advertising inventory in 14 European markets: Germany, France, Netherlands, Belgium, Ireland, Italy, Sweden, Denmark, Spain, Switzerland, Austria, Portugal, Finland and Norway.
The deal:
Through 2025, AdsWizz and its regional sales reps will be the exclusive audio sales representative for advertisers seeking to reach SoundCloud’s diverse audience.
AdsWizz also has non-exclusive access to SoundCloud’s video and display inventory.
The renewed deal gives buyers continued access to SoundCloud’s growing European audience and premium audio inventory.
The potential:
Since 2021, SoundCloud’s inventory has more than doubled, meaning advertisers have the opportunity to reach its global community of more than 50 million global users and 20 million creators.
SoundCloud has adopted new AdsWizz targeting solutions that will improve its advertising capabilities, such as mood targeting, which enhances ad relevance by allowing advertisers to match audio campaigns with a targetable music mood.
Advertisers can access SoundCloud’s audio ad inventory through major DSPs, including AdsWizz’s DSP, AudioMatic, as well as through direct insertion orders or the AdsWizz Marketplace.
SiriusXM Media, the combined sales group of SiriusXM, will continue to serve as the exclusive advertising representative for SoundCloud in the US through 2025.
What they said:
Jonathan Kopitko, Senior Director, Global Partnerships at SoundCloud: “Renewing our deal with AdsWizz reflects SoundCloud’s continued investment in the growth of our ad-supported business across Europe. As our global community of artists and fans expands, this collaboration ensures we’re delivering meaningful opportunities for advertisers to connect with engaged, culturally relevant audiences – powered by innovative technology that enhances both targeting and reach.”
