SoundCloud Partners with Imogen Heap’s Auracles

Imogen Heap’s Auracles platform has joined the SoundCloud Benefits Partner Program.

Why it matters:

• Auracles offers a single, secure, manageable space for artists to store their metadata, stems, press releases, assets, event listings, bios, IDs, contact information and more.

• It claims to empower musicians and teams with their own verified digital ID, control over their metadata, and clear permissions that services can actually see.

• Auracles’ website states: “We’ve built the solution, now we need the industry to integrate.”

• Which is where the SoundCloud partnership comes in.

What it means:

• Artists can connect their SoundCloud profile directly to Auracles.

• They can import music projects from SoundCloud into Auracles.

• They can publish projects from Auracles back to SoundCloud at their discretion.

What they said:

• Imogen Heap: “I am very excited to be working with Eliah [Seaton, SoundCloud CEO] and his team on this game-changing collaboration with SoundCloud and Auracles. We believe in the simple vision of promoting and enabling artist sustainability… This partnership is an essential step in delivering the missing layer we’ve envisioned for many years, to kickstart the future marketplace – one artist and one song at a time. A home for songs. Songs as a service. It’s the only way we all get individually what we want… This is just the beginning of our relationship with SoundCloud, and I really look forward to seeing what’s ahead.”