Sony Music Indonesia and Sun Eater Group Join Forces on New Label, Lunar

Lunar is focused on growing Indonesian artists globally

Sony Music Indonesia and Sun Eater Group have launched Lunar,  a new co-venture label. The roster currently includes three artists from the Southeast Asian country: Kecoud, Alee, and Nandoshi.

The details:

  • Lunar will provide distribution and artist development for Indonesian artists to reach global audiences.

  • Sun Eater is known for growing independent artists such as Hindia, Lomba Sihir, and Feast.

  • Lunar intends to add three more artists to the roster by Q3 2026.

What they said:

  • Muhammad Soufan, General Manager of Sony Music Indonesia: “Indonesia is currently home to one of the most vibrant and digitally active music communities in the world. Partnering with Sun Eater Group to form Lunar combines our reach with authentic, grassroots creative curation.”

  • Kukuh Rizal Arfianto, Founder and CEO of Sun Eater Group: “Lunar was born from a desire to create a progressive space that respects the pace of artistic growth. Together, we are offering these artists the best of both worlds: the agility and heart of an indie label with the incomparable reach of a global leader.”

👋 Disclosures & Transparency Block
  • This article was written with information sourced from Variety.

  • We covered it because it represents the global expansion of one of the three major labels.

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