Simon Dunmore Teams with Armada to Launch NBT Records

Dance music veteran Simon Dunmore has partnered with independent dance music label Armada Music to launch NBT Records.

The details:

• NBT Records is dedicated to soulful, dancefloor-driven records.

• It will combine Dunmore’s A&R vision and creative leadership with Armada’s global infrastructure across distribution, marketing and promotion.

• It will operate out of Armada’s 7,000-square-foot creative hub in London, which opened in September.

• The hub houses recording studios, A&R listening rooms and office space.

What they said:

• Maykel Piron, CEO and co-founder of Armada Music: “After more than two decades of knowing each other, it’s a true pleasure to finally partner with Simon – a visionary whose work I’ve long admired. I have great respect for Simon’s approach to creativity and business, and I’m excited to see what we can achieve by combining his ear with Armada’s passion and expertise.”

• Simon Dunmore: “Songs have always been at the core of everything I love about dance culture. My objective is to fully immerse myself in the vibrant global soul scene that’s continually evolving, and to help champion the next generation of artists, singers, and songwriters. Having known Maykel for over 25 years, I can say with confidence that he’s a true music man and that our values are aligned. Armada has consistently demonstrated its ability to deliver exceptional records, making it the perfect partner for this new venture.”