Roblox Launches Physical Merch Sales
Roblox enables physical product purchases through gaming experiences, with The Weeknd pioneering the integration.
Roblox users can now buy physical products within Roblox experiences. Multi-platinum artist The Weeknd is one of the first to trial the initiative.
Why it matters:
Roblox is an online platform that allows users to create and play games.
The company claims that on average it attracts 97.8 million daily active users.
Artists such as Slick Rick and Zara Larsson have sold virtual items in-game on the platform.
A Roblox news story states, "Eligible creators (including brands) can bundle physical purchases with digital items via Roblox's new commerce APIs with Shopify".
How it's working:
The Weeknd launched his playable world-building experience, The Weeknd Hub, on May 16.
The game offers an exclusive shoppable ticket bundle for his film Hurry Up Tomorrow, paired with a limited-edition digital item on Roblox.
The Weeknd Hub offers users the opportunity to immerse themselves in "scenes from the film, complete the Prologue and descend the subfloors prepared for battle".
Users can also listen to tracks from Hurry Up Tomorrow and shop The Weeknd's user generated content and emotes.
Roblox users can now buy physical products within Roblox experiences. Multi-platinum artist The Weeknd is one of the first to trial the initiative.
Why it matters:
Roblox is an online platform that allows users to create and play games.
The company claims that on average it attracts 97.8 million daily active users.
Artists such as Slick Rick and Zara Larsson have sold virtual items in-game on the platform.
A Roblox news story states, "Eligible creators (including brands) can bundle physical purchases with digital items via Roblox's new commerce APIs with Shopify".
How it's working:
The Weeknd launched his playable world-building experience, The Weeknd Hub, on May 16.
The game offers an exclusive shoppable ticket bundle for his film Hurry Up Tomorrow, paired with a limited-edition digital item on Roblox.
The Weeknd Hub offers users the opportunity to immerse themselves in "scenes from the film, complete the Prologue and descend the subfloors prepared for battle".
Users can also listen to tracks from Hurry Up Tomorrow and shop The Weeknd's user generated content and emotes.
Roblox users can now buy physical products within Roblox experiences. Multi-platinum artist The Weeknd is one of the first to trial the initiative.
Why it matters:
Roblox is an online platform that allows users to create and play games.
The company claims that on average it attracts 97.8 million daily active users.
Artists such as Slick Rick and Zara Larsson have sold virtual items in-game on the platform.
A Roblox news story states, "Eligible creators (including brands) can bundle physical purchases with digital items via Roblox's new commerce APIs with Shopify".
How it's working:
The Weeknd launched his playable world-building experience, The Weeknd Hub, on May 16.
The game offers an exclusive shoppable ticket bundle for his film Hurry Up Tomorrow, paired with a limited-edition digital item on Roblox.
The Weeknd Hub offers users the opportunity to immerse themselves in "scenes from the film, complete the Prologue and descend the subfloors prepared for battle".
Users can also listen to tracks from Hurry Up Tomorrow and shop The Weeknd's user generated content and emotes.
👋 Disclosures & Transparency Block
This article was selected by the author based on their judgement that it would be interesting to readers.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles
Tech & Innovation
Dec 5, 2025
1 min read
Beatdapp Launches New Anti-Fraud Platform
The ‘Trust & Safety Operating System’ extends beyond music into other industries
Tech & Innovation
Nov 28, 2025
1 min read
Amuse Reaches Milestone of Paying $10 Million in Artist Advances
The company has processed 50,000 royalty advances
Tech & Innovation
Nov 28, 2025
1 min read
‘Realize Music: Sing’ Becomes One of Gaming’s Largest Music Collaborations
It features more than one million songs from Universal, Warner, Sony and Beggars
Beatdapp Launches New Anti-Fraud Platform
The ‘Trust & Safety Operating System’ extends beyond music into other industries
Rod Yates
Tech
Dec 5, 2025
Amuse Reaches Milestone of Paying $10 Million in Artist Advances
The company has processed 50,000 royalty advances
Rod Yates
Tech
Nov 28, 2025
‘Realize Music: Sing’ Becomes One of Gaming’s Largest Music Collaborations
It features more than one million songs from Universal, Warner, Sony and Beggars
Rod Yates
Tech
Nov 28, 2025
Game My Fan Teams with Primary Wave for the World’s First “Album as a Game”
Taps into the $80 billion gaming market for artists’ direct-to-fan engagement
Rod Yates
Tech
Nov 25, 2025
TikTok is Testing Features to Monitor AI Content on User Feeds
One of the tools will allow users to filter AI content as they do with topics like dance and sports
Harry Levin
Tech
Nov 24, 2025
Spotify Enables Users to Transfer Playlists from Other DSPs
The move comes months after Apple Music introduced a similar feature
Rod Yates
Tech
Nov 24, 2025
