Roblox Launches Physical Merch Sales
Roblox enables physical product purchases through gaming experiences, with The Weeknd pioneering the integration.
Roblox users can now buy physical products within Roblox experiences. Multi-platinum artist The Weeknd is one of the first to trial the initiative.
Why it matters:
Roblox is an online platform that allows users to create and play games.
The company claims that on average it attracts 97.8 million daily active users.
Artists such as Slick Rick and Zara Larsson have sold virtual items in-game on the platform.
A Roblox news story states, "Eligible creators (including brands) can bundle physical purchases with digital items via Roblox's new commerce APIs with Shopify".
How it's working:
The Weeknd launched his playable world-building experience, The Weeknd Hub, on May 16.
The game offers an exclusive shoppable ticket bundle for his film Hurry Up Tomorrow, paired with a limited-edition digital item on Roblox.
The Weeknd Hub offers users the opportunity to immerse themselves in "scenes from the film, complete the Prologue and descend the subfloors prepared for battle".
Users can also listen to tracks from Hurry Up Tomorrow and shop The Weeknd's user generated content and emotes.
Roblox users can now buy physical products within Roblox experiences. Multi-platinum artist The Weeknd is one of the first to trial the initiative.
Why it matters:
Roblox is an online platform that allows users to create and play games.
The company claims that on average it attracts 97.8 million daily active users.
Artists such as Slick Rick and Zara Larsson have sold virtual items in-game on the platform.
A Roblox news story states, "Eligible creators (including brands) can bundle physical purchases with digital items via Roblox's new commerce APIs with Shopify".
How it's working:
The Weeknd launched his playable world-building experience, The Weeknd Hub, on May 16.
The game offers an exclusive shoppable ticket bundle for his film Hurry Up Tomorrow, paired with a limited-edition digital item on Roblox.
The Weeknd Hub offers users the opportunity to immerse themselves in "scenes from the film, complete the Prologue and descend the subfloors prepared for battle".
Users can also listen to tracks from Hurry Up Tomorrow and shop The Weeknd's user generated content and emotes.
Roblox users can now buy physical products within Roblox experiences. Multi-platinum artist The Weeknd is one of the first to trial the initiative.
Why it matters:
Roblox is an online platform that allows users to create and play games.
The company claims that on average it attracts 97.8 million daily active users.
Artists such as Slick Rick and Zara Larsson have sold virtual items in-game on the platform.
A Roblox news story states, "Eligible creators (including brands) can bundle physical purchases with digital items via Roblox's new commerce APIs with Shopify".
How it's working:
The Weeknd launched his playable world-building experience, The Weeknd Hub, on May 16.
The game offers an exclusive shoppable ticket bundle for his film Hurry Up Tomorrow, paired with a limited-edition digital item on Roblox.
The Weeknd Hub offers users the opportunity to immerse themselves in "scenes from the film, complete the Prologue and descend the subfloors prepared for battle".
Users can also listen to tracks from Hurry Up Tomorrow and shop The Weeknd's user generated content and emotes.
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