Various Artists Management Unveils Major Roster Expansion

Boutique management company Various Artists Management (VAM) has announced a new wave of signings across its artist management, writer and producer, publishing, and recordings divisions.

Why it matters:

• The signings follow a period of expansion for VAM, including the opening of its Sydney office in January 2025, and the launch of 23 Recordings, its label venture with partners Atlantic Records, Warner Records and 10K.

Artist signings:

• Ten artists have joined the company’s artist management roster, including former Little Mix member Perrie Edwards, and Platinum-certified Dublin singer-songwriter James Vincent McMorrow.

• Other signings include Stockholm duo Lennixx, Bay Area artist and filmmaker Bennett Coast, New York-born singer-songwriter-producer Jake Marsh, London-based American singer-songwriter Vicky Sometani, Welsh alt-pop/rock artist Hannah Grae, Irish soul-pop artist Jessica Doolan, Colombian-Peruvian alt-pop artist Karina, and BRIT School alum Jos Rivers.

Publishing signings:

• Alternative Songs, VAM’s publishing joint venture with Stellar Songs/Tim & Danny Music, has signed London-based songwriter and vocalist Poppy Baskcomb.

• She has more than 1.5 billion streams and has worked with Tiësto, Meduza, Anyma, Sub Focus and Oliver Heldens.

• BRIT School-trained soul singer-songwriter Ava Joe has also signed a deal.

Songwriters & producers:

• London-based songwriter and topliner Jo Hill, who has cuts with BTS, Lauv, Sub Focus and Chris Lake and has performed as an artist in her own right at Glastonbury and BST, has signed with VAM’s writer and producer management roster.

• So too has Los Angeles producer, writer and multi-instrumentalist Cowboy Lansky, who has composed for Nike, Skims and Tory Burch, and Los Angeles producer, writer and engineer Dillon Reed.

23 Recordings:

• Swedish-Ukrainian alt-pop artist Olga Myko has signed to VAM’s affiliated label 23 Recordings through Atlantic Records.

What they said:

• Matt Luxon, CEO of Various Artists Management USA: “This group of signings reflects exactly what VAM is about: backing artists, writers and producers with a real point of view and building their careers globally. From Perrie Edwards stepping into a new chapter as a solo artist to breakthrough talent like Lennixx, Jake Marsh and Olga Myko, we're proud to welcome every one of them to the VAM family across London, Los Angeles, New York and Sydney.”