PARTYNEXTDOOR Partners with Fortnite for Immersive Concert Event

R&B singer, songwriter and producer PARTYNEXTDOOR (PND) has launched a limited-time immersive music experience playable in Fortnite.

The details:

• The experience launches today, August 1, at 1:00pm EST.

• The concert event, developed in partnership with Sony Music Entertainment, Sony Immersive Music Studios, and OVO Sound, takes users on a tour of PND’s world, set on a custom island.

• From the top of the CN Tower in his home city of Toronto, Fortnite players will travel on a private jet to the sands of South Beach to attend a PND show.

• That’s followed by an exclusive after party at David Grutman’s LIV at the Fontainebleau Miami Beach, which has been recreated for the experience.

• Throughout, players can participate in quests and interactive elements such as scavenger hunts, mini-games and parkour levels.

• Along the way, PND’s larger-than-life avatar will perform “visually dynamic, stylized versions” of hits such as “Break from Toronto,” which will be available as a Jam Track in the Fortnite Shop, “Ma k e I t T o T h e M o r n i n g” and “Somebody Loves Me.”

Also in Fortnite:

• Other artists to have performed in Fortnite include Metallica, Travis Scott, Ariana Grande, Eminem, The Weeknd, Lady Gaga and Billie Eilish.

• According to Forbes, Scott drew an audience of 12 million and made around $20 million from things such as merchandise sales.

• Grande experienced a spike in streams following her performance, with Billboard reporting a 123% lift in streams of “Be Alright.”

Party time:

• PND was the first artist to sign to Drake’s OVO Sound label.

• His “Come and See Me” collab with Drake was Grammy-nominated and has been certified six times platinum.

• He has also penned hits like Rihanna’s “Work” and DJ Khaled’s “Wild Thoughts,” both reaching Number 1 on the Billboard 100.

• His catalog has more than 11 billion streams globally.