Netflix Partners with WMG to Produce Artist Documentaries

Warner Music Group (WMG) has formed a creative partnership with Netflix under an exclusive “multi-year first-look deal.”

Why it matters:

• The streamer will make documentary series and films exploring the lives, music and legacies of WMG’s artists and songwriters.

• WMG’s roster includes legendary heritage artists such as Fleetwood Mac, Madonna, David Bowie, Cher, Led Zeppelin and Eagles, alongside a contemporary lineup that includes Coldplay, Bruno Mars, Ed Sheeran and more.

• The deal widens Netflix’s investment in music-related content, following its securing of the exclusive live streaming rights to BTS’s comeback concert and Harry Styles’ One Night in Manchester performance.

Key personnel:

• Unigram, a film, theater and music production company run by Amanda Ghost and Gregor Cameron, will serve as the production arm.

• It will work with WMG to develop each project in collaboration with the artist or their estates.

• As per Music Business Worldwide, Ghost founded Unigram in 2015 with Len Blavatnik’s Access Industries, which is the majority owner of WMG.

What they said:

• Robert Kyncl, CEO of Warner Music Group: “The combination of Warner Music Group’s IP with Netflix’s global reach is an incredible opportunity to introduce new fans to our artists and songwriters all around the world.”

• Adam Del Deo, VP, Documentary Films & Series, Netflix: “We’ve seen how music inspires incredible fandom on Netflix so we’re excited to partner with Warner Music Group and the best-in-class artists they work with to bring even more indelible music storytelling to our members.”