NetEase Cloud Music, UMG Strike Multi-Year China Licensing Deal

Universal Music Group (UMG) and NetEase Cloud Music have announced a strategic multi-year licensing agreement that provides the Chinese music streaming service provider with access to UMG’s recording catalog.

Why it matters:

• The agreement builds on an existing relationship between the two companies, which first entered into a licensing agreement for China in 2020.

Terms:

• NetEase will distribute UMG’s global recording catalog across its streaming services and affiliated digital products.

• The companies will collaborate on feature marketing campaigns and product innovation designed to enhance the fan experience, promote domestic Chinese artists alongside UMG’s global roster, and expand the Premium and Super VIP tier offerings.

AI provisions:

• Though light on details, the joint media release states that the agreement “includes artist-centric provisions and terms covering artificial intelligence.”

• Said provisions reflect the “shared commitment to responsible AI practices that support and protect the music and artists that UMG represents.”

What they said:

• Adam Granite, Executive Vice President, Market Development, UMG: “This renewed agreement with NetEase Cloud Music represents a meaningful step in deepening UMG’s long-term commitment to China’s music market. Together, we aim to strengthen an artist-first streaming environment that supports creators, engages fans, and connects China’s music market more closely with the global music industry.”

• William Ding, CEO of NetEase Cloud Music: “NetEase Cloud Music is very pleased to have reached a multi-year licensing agreement with UMG. With the largest user base globally, China stands as the world’s biggest music streaming market. Moving forward, we will continue to work hand in hand with UMG to deliver premium music experiences to our users in China. At the same time, we look forward to exploring even more diverse and multifaceted avenues of collaboration with UMG.”