Marketing Platform SongTools Partners With LabelWorx

LabelWorx, the distribution partner for independent electronic and dance music labels, has partnered with marketing platform SongTools to bring its suite of marketing features to LabelWorx’s artists, managers and labels.

The details:

• SongTools offers automated tools that simplify the process of music marketing.

• They include automated playlisting campaigns, one-click hyper-targeted social ads, real time campaign insights and more.

• These features have been integrated directly into the LabelWorx platform for use by its artists, managers and labels.

The roster:

• LabelWorx’s partners include Catch & Release (Fisher), Solid Grooves (Michael Bibi, Pawsa), Artcore (Indira Paganotto), Bedrock (John Digweed), Black Book Records (Chris Lake) and Hellbent (Cloonee).

What they said:

• Danny Garcia, CEO of SongTools: “LabelWorx has long been at the heart of the independent music ecosystem, especially within the electronic scene. Our mission is to democratize access to impactful, data-driven marketing tools – and partnering with LabelWorx allows us to deliver on that promise for thousands of forward-thinking creators across the UK and beyond.”

• Dominic Kerley, VP of Artist, Content and Labels at LabelWorx: “We’re constantly looking for ways to offer more value to our label partners. This integration with SongTools gives our users direct access to powerful, time-saving promotional tools right where they work. It’s a win for artists, a win for labels, and a major step forward in streamlining the release process.”