Live Nation Appoints Chris Marking EVP of International Venue Sponsorship

Chris Marking has been appointed Executive Vice President, International Venue Sponsorship, at Live Nation.

The role:

• Marking will oversee naming rights, founding partnerships, venue network deals and sponsorship strategy across Live Nation’s venue portfolio outside North America, as per Music Business Worldwide.

• He will be involved with venue development from the earliest stages of planning and construction to integrate brand partnerships into the design of each venue.

• He will also evolve partnerships across existing and operating venues.

• Marking will be based in London.

Backstory:

• Marking is a two-decade veteran with AEG, where he worked across venue, tour and festival partnerships, including The O2 in London and Uber Arena in Berlin.

Expansion plans:

• Live Nation has increased its global naming rights and venue partnerships over the past 24 months.

• It’s also expanding its international venue footprint, with nearly 50 venues in development globally through 2031.

What they said:

• Chris Marking: “The best partnerships are built into the venue from the start. It starts with understanding how fans move through the space and what matters to them in each city, because what resonates with fans in one place won’t feel right in another. When that’s done well, brands become part of the moments fans remember and share, creating a level of connection that builds with every show.”