LATAM Spotlight: How CMN's Roster More Than Doubled Its Industry Views on ROSTR

This article was written in partnership with Santiago Restrepo, ROSTR's Head of LATAM.

For week three of ROSTR’s LATAM Company Spotlight series, we’re heading to the stage. Cárdenas Marketing Network (CMN) books and tours some of Latin music’s biggest names, including Marc Anthony, Christian Nodal, Manuel Turizo, Ana Gabriel and Greeicy. See their full roster here.

Colombian entrepreneur Henry Cárdenas founded CMN in Chicago in 2001. He focused on developing Latin artists with a strong eye on the US and English-speaking market, creating a path for them to move between Latin America and the US. Today, with offices in Chicago, Miami and Bogotá, and with more than two decades of relationships with artists, agents, venues, and promoters, CMN connects talent with new audiences, and serves as a strategic partner for international artists entering Latin America.

Their approach starts with a simple pitch. “We combine the reach and expertise of a global live entertainment company with the personalized attention and hands-on approach of a boutique partner,” says Carolina Daza, SVP of Live Entertainment. “From creating opportunities through booking to delivering world-class live experiences, we take pride in being a trusted partner at every stage of an artist’s journey.”

CMN's exclusive booking roster spans salsa (Marc Anthony, Grupo Niche, Eddie Santiago), regional Mexican (Christian Nodal, Ana Gabriel), and pop and urbano (Manuel Turizo, Greeicy, Kapo). Salsa is now the most-viewed genre on CMN's roster on ROSTR, led by Marc Anthony, CMN's most-viewed artist this year. Kapo is CMN's most viewed urbano artist on ROSTR this year (up 85%), putting him in the top 11% of more than 51,000 artists viewed. Greeicy's industry viewers also grew 2.6x. On the touring side, CMN is producing Don Omar’s Last King World Tour, a 21-show U.S. run through November 8 with 17 more dates set for early 2027. For emerging talent, CMN’s booking team has lined up 36 shows for rising artist Kapo in 2026.

Through its partnership with AEG, CMN also brings international acts such as ENHYPEN and Tyler, the Creator to Latin American stages.

“Having a team that believes in your vision and understands where you want to take your music makes all the difference,” says Manuel Turizo. “With CMN, we've built a relationship based on trust, ambition, and a shared passion for connecting with fans."

CMN’s reach goes beyond the stage. After natural disasters in Venezuela and Colombia this August, the company joined Maestro Cares Foundation, TelevisaUnivision and Pimiento Entertainment to create Unidos por los Nuestros, a benefit concert and telethon at Miami’s Kaseya Center that raised more than $1.8 million.

“[CMN] is a testament that you do not have to be born in the US to be successful,” says Cárdenas. “As long as you keep working hard and persevering, there is no obstacle that can truly stand in your way. I will always believe that anything is possible in the Latin Entertainment business. ¡Sí se puede!”

This year, industry professionals from over 120 companies across 24 countries viewed CMN's roster on ROSTR, up 63% from last year. Head to CMN’s profile to find the agent behind each artist and book directly with CMN.