James Fauntleroy Launches Record Label AESTHETIC FORM: GOODWILL

Grammy Award-winning artist, songwriter and producer James Fauntleroy (Bruno Mars, Kendrick Lamar, Beyoncé) has launched AESTHETIC FORM: GOODWILL (AF:G), an artist-driven, social-good record label that harnesses music to support Goodwill Industries International’s efforts to provide free job and skills training to people in local communities.

The first release:

• AF:G will produce and distribute music from the Spirit of Goodwill Band, which was formed in 1987 and is composed of employees of the local Goodwill organization who come together as singers and musicians.

• Spirit of Goodwill Band was created and is managed by Goodwill Industries of South Florida, which for more than 120 years “has helped people connect with chances, not charity.”

• From there it will aim to spotlight artists from underrepresented backgrounds and welcome established musicians seeking to give back through creative collaboration and community investment.

What they said:

• James Fauntleroy: “As a long-time supporter of the Goodwill community, I’ve always admired the depth and impact of its work. Over time, I saw an opportunity to bring my expertise in music to help Goodwill connect with a new generation of supporters. The idea of creating a record label that supports Goodwill came from that vision – extending the mission in a fresh way, inspiring new audiences, and opening more pathways for people to learn about and engage with Goodwill’s work.”

• He adds: “AF:G is aligned with supporting Goodwill's mission with a portion of the proceeds from the label and products to be donated to Goodwill Industries International, and through the platform that we plan to develop through this partnership. The goal is to start with music as an easy access point to giving back but end with creative [and job] opportunities on a global scale.”