GoDigital Music Unveils Country Imprint Orinda

Independent music company GoDigital Music has launched its first country imprint, Orinda.

The details:

• The label will be based in Nashville and led by General Manager Cooper Lycan.

• Its first signing is Nic D, who blends country, hip-hop, alternative and pop, and currently boasts nearly 5 million monthly listeners on Spotify.

• His label debut, “Slow Down Fast,” is due on June 26.

Backstory:

• The launch of Orinda follows the success of Cinq Music Group, the record label, distribution and rights management company launched by GoDigital in 2012.

• GoDigital was founded in 2006 by Jason Peterson and Logan Mulvey.

What they said:

• Logan Mulvey, GoDigital CEO: “Launching Orinda and expanding into country is a deliberate step in GoDigital Music’s long-term vision to invest in culturally influential genres and independent artists. Country music has undergone significant changes in recent years, and we see a clear opportunity to build on that momentum. Orinda is designed to give artists the infrastructure, creative support and global reach to grow while staying true to their identity.”