Fresh Ink: Laufey Moves to Major, MAD CREATIVE Launches with Tinashe

Plus other moves at IAG, Capitol Records, UnitedMasters, & more

ROSTR & NIF track thousands of artist signings every year - Fresh Ink helps you keep track of some of the highlights over the past week. Let's dive into some of the signings you should know about in this week's edition.

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After years of building in the indie world, two-time GRAMMY winner Laufey has signed to Interscope Records/Verve Records. The Icelandic-Chinese pop & jazz singer arrives with 7B streams, back-to-back Best Traditional Pop Vocal Album wins for Bewitched and A Matter of Time, and a 70-date global arena tour that just wrapped in Mexico City.

Tinashe is following her longtime manager Simonne Solitro to MAD CREATIVE, the new management and creative company Solitro launched after departing Timeline Management. The R&B star is prepping for her forthcoming album Popstar, via Nice Life/Atlantic, expected to drop next week.

GRAMMY-nominated Chicago rapper VIC MENSA has inked a distribution deal with UnitedMasters, with the partnership bringing his beloved 2013 project INNANETAPE to streaming platforms for the first time on September 30. A new full-length album will follow in 2027, with the deal also supporting MENSA's expanding media company ORANJ, home to The Vic Mensa Show, his Webby Award-winning Orange Tree Series, and forthcoming film Halfrican.

deadmau5 has moved from CAA to IAG for bookings worldwide with Griffin Perkiel, Max Rosenfield, Jarred Arfa, Nick Storch & Peter Pappalardo signing on. In addition to music, the electronic artist is continuing to build out the rest of his business including a relaunch of Coffee Run, his digital interview series; Oberhasli Games, his video game company; and Auto/Pilot, his live-performance software platform.

UK garage and bassline producer MPH has signed to DisOrder Records/Capitol Records, with new album Here, Forever arriving November 20. Written largely in transit across 50 shows in four months, it includes a Skrillex collaboration on "Mirage", and arrives off the back of a standout run that includes Thomas Bangalter mixing the new signee into his first DJ set in 16 years.

Australian R&B singer Larissa Lambert has signed with Cheryl Paglierani, Lucy Dickins, Jacqueline Reynolds-Drumm, Ella Fox, Maxim Karlik, Jibran Ahmed of CAA ahead of her debut album Yearning, due out November 6. The Sydney-based artist first broke through with her 2021 cover of 'Weak,' which has since well surpassed 100M streams.