Former UMG, Sphere Execs Launch Longview Communications

Longview Communications, a strategic advisory firm specializing in entertainment, media and technology, has formally launched. The company is led by Founder and CEO Andrew Fixmer and Executive Vice President Jamie Diamond.

Backstories:

• With more than 20 years of experience across corporate communications, media strategy and journalism, Fixmer has led global teams at Universal Music Group, Sphere Entertainment Co. and Paramount Pictures.

• Earlier in his career he was an award-winning financial journalist at Bloomberg News.

• He also serves on the board of the Jewish Institute for Television & Cinema.

• Diamond’s expertise spans music, corporate, B2B, digital and brand communications.

• She spent nearly 10 years leading global communications at Universal Music Publishing Group.

• There she oversaw corporate, C-suite and global leadership communications, as well as campaigns tied to major artist and songwriter signings, catalog acquisitions and digital licensing agreements.

• She also helped launch and drive the global nonprofit She Is The Music, serving as Communications Co-Chair.

The mission:

• Longview says it provides “senior-level counsel” on media and public relations, reputation management, corporate communications, executive thought leadership, launch strategy, brand campaigns, investor and stakeholder relations, litigation matters, and crisis and issues management.

What they said:

• Andrew Fixmer: “Longview was built to help companies and leaders communicate with clarity at pivotal moments. Jamie and I bring complementary experience across corporate reputation, entertainment, media, music and technology, and a shared belief that the strongest communications strategies are grounded in business objectives. We work with clients to sharpen their story, strengthen their positioning and navigate high-stakes situations with credibility and impact.”