Firebird Secures Majority Stake in Goodlife Management

Firebird, the self-styled “next generation music company” that provides career and brand guidance to artists globally, has acquired a majority stake in UK-based artist management company Goodlife Management.

The deal:

• Goodlife founders Oliver Sasse, Lucy Sasse, Ellie Shaw and David Watters, their teams and talent roster will join Firebird’s group of management companies.

• In addition, Oliver Sasse will take on a Senior Adviser role at Firebird, with a remit to identify acquisition opportunities across the dance and electronic music space.

• Goodlife’s roster includes Fred again.., The Blessed Madonna, Ki/Ki and ¥ØU$UK€ ¥UK1MAT$U, among others.

• Alex Gibson, who co-manages Fred again.. with Oliver Sasse, is not part of Goodlife Management and therefore not included in the deal, though he will continue to co-manage the artist.

• Other management companies in the Firebird stable include Mick Management (US/UK), Red Light Management (US/UK), JET Management (US), Hills Artists (US), and Special Projects (UK).

Why it matters:

• As per Music Business Worldwide, Firebird says the new partnership “significantly bolsters” its presence in the electronic music landscape.

• Goodlife’s roster will gain access to Firebird’s strategic infrastructure, including a digital audience team, label services operation, and finance team.

What they said:

• Nat Zilkha, Executive Chairman of Firebird: “We are thrilled to partner with Oliver on developing creative and business opportunities for his artists, as well as collaborating with him on impactfully expanding our own footprint across the genre.”