Live Nation Plans to Build “South America’s Largest Indoor Arena”

Live Nation has entered into a joint venture with São Paulo developer Cidade Center Norte to build a new arena in the Brazilian hotspot. The venue will be called the São Paulo Arena, and it will be South America’s largest indoor venue designed specifically for live entertainment.

The details:

• The venue will have a capacity of 21,000.

• Construction is planned to begin later this year and be completed in 2028.

• Programming will include over 200 concerts and sporting events per year, aiming to bring in over 2 million annual attendees.

• The arena will create 1,800 jobs and generate over $311.2 million in spending throughout Brazil within five years.

• Blueprint Studio, Live Nation's in-house firm that designed Barclays Center in New York and Moody’s Center in Austin, is overseeing São Paulo Arena as well.

What they said:

• Michael Rapino, President and CEO of Live Nation Entertainment: “São Paulo deserves an arena that reflects the energy, passion and cultural influence of one of the world’s great cities. São Paulo Arena will be the new home for Brazilian and international artists and the fans who make this city one of the most exciting live entertainment markets. We hope this arena will be a source of pride for the city and a destination for unforgettable live experiences.”

• Flavio Fernandes, CEO of Cidade Center Norte: “São Paulo Arena is a dream project coming to life, and we are proud to partner with Live Nation to bring Brazil’s first world-class arena to our neighborhood. It reinforces Cidade Center Norte's long-term commitment to São Paulo’s North Zone, adding a world-class live entertainment venue to a district that integrates malls, a center of exhibitions and events, hospitality, residential living, commercial, education and healthcare hubs.”