


Finnish Firm Backbone Management Launches in the UK
The operation will be led by Adam Sagir
Finland’s Backbone Management has expanded into the UK.
Backstory:
The company was founded in 2014 by CEO Panu Piippo and Head of Management Antti Eriksso.
It has guided the international careers of artists such as Ville Vallo (HIM), The Rasmus and Blind Channel.
The set-up:
The UK office will be led by The Noise Cartel’s Director Adam Sagir, who over his 25-year career has worked as label manager, booking agent, artist manager and music PR.
He will continue to run The Noise Cartel while leading Backbone in the UK.
British artists Bones UK, Sikth and Vexed will join the company’s existing roster of Finnish artists such as Swallow The Sun, Ensiferum, Atlas and Stam1na.
What they said:
Panu Piippo, CEO: “Opening an office in London is an important milestone for us and a fantastic opportunity to continue Backbone Management’s international growth. Working alongside Adam is truly exciting – his experience and passion make him the perfect partner for this new chapter. We look forward to building long-term careers together and to shaping the future of music management on a truly global scale. We are also thrilled to welcome Bones UK, Sikth, and Vexed to the Backbone family.”
Finland’s Backbone Management has expanded into the UK.
Backstory:
The company was founded in 2014 by CEO Panu Piippo and Head of Management Antti Eriksso.
It has guided the international careers of artists such as Ville Vallo (HIM), The Rasmus and Blind Channel.
The set-up:
The UK office will be led by The Noise Cartel’s Director Adam Sagir, who over his 25-year career has worked as label manager, booking agent, artist manager and music PR.
He will continue to run The Noise Cartel while leading Backbone in the UK.
British artists Bones UK, Sikth and Vexed will join the company’s existing roster of Finnish artists such as Swallow The Sun, Ensiferum, Atlas and Stam1na.
What they said:
Panu Piippo, CEO: “Opening an office in London is an important milestone for us and a fantastic opportunity to continue Backbone Management’s international growth. Working alongside Adam is truly exciting – his experience and passion make him the perfect partner for this new chapter. We look forward to building long-term careers together and to shaping the future of music management on a truly global scale. We are also thrilled to welcome Bones UK, Sikth, and Vexed to the Backbone family.”
Finland’s Backbone Management has expanded into the UK.
Backstory:
The company was founded in 2014 by CEO Panu Piippo and Head of Management Antti Eriksso.
It has guided the international careers of artists such as Ville Vallo (HIM), The Rasmus and Blind Channel.
The set-up:
The UK office will be led by The Noise Cartel’s Director Adam Sagir, who over his 25-year career has worked as label manager, booking agent, artist manager and music PR.
He will continue to run The Noise Cartel while leading Backbone in the UK.
British artists Bones UK, Sikth and Vexed will join the company’s existing roster of Finnish artists such as Swallow The Sun, Ensiferum, Atlas and Stam1na.
What they said:
Panu Piippo, CEO: “Opening an office in London is an important milestone for us and a fantastic opportunity to continue Backbone Management’s international growth. Working alongside Adam is truly exciting – his experience and passion make him the perfect partner for this new chapter. We look forward to building long-term careers together and to shaping the future of music management on a truly global scale. We are also thrilled to welcome Bones UK, Sikth, and Vexed to the Backbone family.”
Backbone Management
Panu Piippo
Adam Sagir
The Noise Cartel
Ville Vallo
The Rasmus
Blind Channel
Bones UK
Sikth
Vexed
Regional Office Expansion
Artist Management Signings
Executive Moves
Transatlantic Management Partnerships
Independent Agency Growth
Artist Management
Management Partnerships
Regional Expansion
Artist Signings
Executive Appointments
Company Launches
Finland
United Kingdom
London, GB
👋 Disclosures & Transparency Block
- This story was written with information sourced from Music Week.
- We covered it because it’s news of a management company expanding internationally.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles

Business & Finance
Sep 15, 2025
1 min read
BBC to Launch First New Radio Stations in 23 Years
The three new stations will premiere this month

Business & Finance
Sep 10, 2025
1 min read
Big Family Music Unifies Operations, Partners with Stem
The roster includes Master Peace, Amber Mark, SG Lewis and more

Business & Finance
Sep 9, 2025
1 min read
StubHub Pursues IPO, Targets $9bn Valuation
This despite its disappointing H1 2025 financials

BBC to Launch First New Radio Stations in 23 Years
The three new stations will premiere this month

Harry Levin
Business
Sep 15, 2025

Big Family Music Unifies Operations, Partners with Stem
The roster includes Master Peace, Amber Mark, SG Lewis and more

Rod Yates
Business
Sep 10, 2025

StubHub Pursues IPO, Targets $9bn Valuation
This despite its disappointing H1 2025 financials

Rod Yates
Business
Sep 9, 2025

TempleLive Venues Go Dark in Cleveland and Beyond
It appears the company’s rooms are being wound down

Rod Yates
Business
Sep 8, 2025

StubHub Faces H1 Losses Despite Increasing Revenue
The ticket reseller lost money primarily due to increasing costs

Harry Levin
Business
Sep 4, 2025

Nordic Collecting Societies Close Polaris Licensing Hub
The CMOs cite shifting industry demands for the move

Rod Yates
Business
Sep 2, 2025