Eventric Master Tour Announces Partnership with NITO

Eventric, the Chicago-based company behind the popular tour management software Master Tour, has partnered with the National Independent Talent Organization (NITO), the trade body representing over 150 independent talent agencies and management companies, and the 7,500-plus touring artists they work with.

Why it matters:

• The partnership brings Eventric closer to the people running tours day to day.

• It will give the company access to NITO’s member base, many of whom use Master Tour, providing insights that can help improve the platform and better serve independent artists.

What they said:

• Nathaniel Marro, Executive Director, NITO: “NITO is dedicated to making this industry better and more accessible to everyone. That starts by ensuring artists and their teams have the best tools to run their business efficiently. Teaming up with Master Tour to help build and improve this product that so many of our members are already using is a no brainer. We’re excited to start building together in this new partnership.”

• Liv Carter, Head of GTM, Eventric: “We didn't get here by guessing what the industry needs, we got here by staying close to the community. Partnering with NITO puts us shoulder to shoulder with the agencies and artists who've been building this business from the ground up, and that connection is only going to get stronger.”