CreatiVets Launches Production Music Label with Extreme Music and APM

Extreme Music and APM Music have partnered to launch CreatiVets Production Music, a record label created with CreatiVets.

Why it matters:

• Founded by Marine Corps veteran and Purple Heart recipient Richard Casper, CreatiVets uses the power of songwriting to help veterans living with post-traumatic stress disorder and traumatic brain injuries in their recovery.

• The new label will release original songs written by military veterans, with all net proceeds from track licensing benefiting CreatiVets.

First releases:

• The label launches with three EPs: Fight For My Life by Rook Takes Queen (US Navy veteran Brooks Herring); The American Way from Saint Stephen (Purple Heart recipient Stephen Lunt); Don’t Make ’Em Like That Anymore from Purple Heart recipient Scotty Hasting.

• The EPs are available for licensing through APM Music in the US and Canada, and through Extreme Music internationally.

• Fight For My Life and The American Way are also available on major DSPs.

What they said:

• Richard Casper: “Discovering concept-based art and the power of songwriting saved my life. Many veterans carry wounds that aren’t visible to the outside world, and finding a way to express those experiences can be an important part of learning to live with them. At CreatiVets, we give veterans tools they can continue to use long into their creative projects and careers. This partnership helps us bring that same opportunity to more veterans while allowing their songs to reach people all over the world.”