Eternal Expands Into Management, Publishing, and Label Operations
Eternal expands into label, publishing, and management services.
Eternal, the first diversified music company to make AI licensing deals for name, image, and likeness, will now operate as a label, publisher, and management firm while focusing on artist development. Daouda Leonard, CEO of Eternal’s parent company CreateSafe, will serve as a manager at Eternal, bringing in his roster of Kennyflowers, Jasmine Yen, and Ocean.
Personnel:
Dannie Fite & Josh Patterson are managers working alongside Leonard.
Eternal has also signed Lauren Halsey to its roster.
Background:
Eternal was founded in 2019.
In addition to management, publishing, and label operations, the company provides audio and video production services.
Eternal signed a global distribution agreement with Apple Music in 2020.
Then in 2023, the company created the first-ever licensing and distribution deals for music metadata and name, image, and likeness with electro-pop artist Grimes.
What they said:
Leonard: "Since 2020, a new music industry has existed, which requires a new approach to artist development. One that accounts for the eternal.”
👋 Disclosures & Transparency Block
This article was written from a press release provided by Eternal.
We covered it because it’s about a new music company expansion.
