Celine Joshua
Celine Joshua Named Executive Vice President, Global Marketing and Streaming at BMG
Joshua joined BMG as EVP, Global Marketing in 2024
BMG Rights Management, the prominent label and publisher, has promoted Celine Joshua to Executive Vice President, Global Marketing and Streaming. In this role, she will lead BMG’s “worldwide marketing and DSP platforms.”
The details:
Joshua will oversee 18 offices in 13 markets worldwide.
She will focus on streamlining BMG’s marketing operations, content and creative, and audience insights and analytics teams.
She will also work towards integrating new AI tech, fan engagement models, and commercial formats into BMG’s business model.
What they said:
Thomas Coesfeld, BMG CEO: “Celine’s elevation reflects both her achievements and BMG’s commitment to accelerating growth through technological innovation, artist-centric strategy, and our global, where possible, local, where needed paradigm. Her considered approach, coupled with her deep understanding of how artists and fans connect across platforms and how AI can amplify music experience, makes her uniquely equipped to drive BMG’s next chapter forward.”
Joshua: “The next era of music will be defined by fan participation, not just consumption. Over the next chapter at BMG, we’ll use technology to serve artists and songwriters more intelligently - connecting fan engagement, creation, and commerce in new ways. I’m thankful to Thomas Coesfeld and our teams for the opportunity to build together.”
BMG Rights Management, the prominent label and publisher, has promoted Celine Joshua to Executive Vice President, Global Marketing and Streaming. In this role, she will lead BMG’s “worldwide marketing and DSP platforms.”
The details:
Joshua will oversee 18 offices in 13 markets worldwide.
She will focus on streamlining BMG’s marketing operations, content and creative, and audience insights and analytics teams.
She will also work towards integrating new AI tech, fan engagement models, and commercial formats into BMG’s business model.
What they said:
Thomas Coesfeld, BMG CEO: “Celine’s elevation reflects both her achievements and BMG’s commitment to accelerating growth through technological innovation, artist-centric strategy, and our global, where possible, local, where needed paradigm. Her considered approach, coupled with her deep understanding of how artists and fans connect across platforms and how AI can amplify music experience, makes her uniquely equipped to drive BMG’s next chapter forward.”
Joshua: “The next era of music will be defined by fan participation, not just consumption. Over the next chapter at BMG, we’ll use technology to serve artists and songwriters more intelligently - connecting fan engagement, creation, and commerce in new ways. I’m thankful to Thomas Coesfeld and our teams for the opportunity to build together.”
BMG Rights Management, the prominent label and publisher, has promoted Celine Joshua to Executive Vice President, Global Marketing and Streaming. In this role, she will lead BMG’s “worldwide marketing and DSP platforms.”
The details:
Joshua will oversee 18 offices in 13 markets worldwide.
She will focus on streamlining BMG’s marketing operations, content and creative, and audience insights and analytics teams.
She will also work towards integrating new AI tech, fan engagement models, and commercial formats into BMG’s business model.
What they said:
Thomas Coesfeld, BMG CEO: “Celine’s elevation reflects both her achievements and BMG’s commitment to accelerating growth through technological innovation, artist-centric strategy, and our global, where possible, local, where needed paradigm. Her considered approach, coupled with her deep understanding of how artists and fans connect across platforms and how AI can amplify music experience, makes her uniquely equipped to drive BMG’s next chapter forward.”
Joshua: “The next era of music will be defined by fan participation, not just consumption. Over the next chapter at BMG, we’ll use technology to serve artists and songwriters more intelligently - connecting fan engagement, creation, and commerce in new ways. I’m thankful to Thomas Coesfeld and our teams for the opportunity to build together.”
👋 Disclosures & Transparency Block
This article was written from a press release provided by BMG.
We covered it because BMG is a major music company.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles
Careers & People
Jan 28, 2026
1 min read
Wasserman Music Announces Myles Schalet as New Agent
The exec joins as Senior VP and Agent
Careers & People
Jan 28, 2026
1 min read
David Checa Appointed MD of Warner Chappell Colombia
He joins from independent publisher ONE Publishing
Careers & People
Jan 26, 2026
1 min read
Live Nation Taps Fabiano De Queiroz as SVP of Global Touring, Latin America
De Queiroz worked previously at the major LATAM promoter MOVE Concerts
Wasserman Music Announces Myles Schalet as New Agent
The exec joins as Senior VP and Agent
Rod Yates
Careers
Jan 28, 2026
David Checa Appointed MD of Warner Chappell Colombia
He joins from independent publisher ONE Publishing
Rod Yates
Careers
Jan 28, 2026
Live Nation Taps Fabiano De Queiroz as SVP of Global Touring, Latin America
De Queiroz worked previously at the major LATAM promoter MOVE Concerts
Harry Levin
Careers
Jan 26, 2026
Ground Control Touring Expands Its Festival Department
The indie booking agency announces new hires and branding
Rod Yates
Careers
Jan 26, 2026
Kevin Weaver Named President of Atlantic Music Group
Weaver was previously President of Atlantic Records West Coast
Harry Levin
Careers
Jan 26, 2026
Maurice Slade Named Head of Music at Soundcloud
Slade was previously SoundCloud’s Head of Marketing, Artist Relations
Harry Levin
Careers
Jan 21, 2026
