Believe Realigns Global Structure to Scale Artist Development

Paris headquartered artist development company Believe has unveiled a new unified structure for its Global Commercial and Product, Tech and Operations organizations.

Why it matters:

• Believe says this transformation, along with its “From Access to Success” strategic plan, constitutes the cornerstone of the company’s positioning as One Global Artist Development Company, “obsessed with artist success and powered by best-in-class technology.”

Global Commercial restructuring:

• Elsa Bahamonde Bourgain, President Artist Services and Label & Artist Solutions, will lead Believe’s global commercial efforts, bringing together the Artist Services and Label & Artist Solutions divisions.

• She will report to Global Head of Music, Romain Vivien.

• Bourgain will be supported by Liubov Kevkhaian, VP of Label & Artist Solutions, who will drive commercial expansion and advance value creation for labels and artists.

• She will act as a bridge between global and local teams, ensuring strong alignment between central strategy and market execution.

• Former Play Two General Director Emmanuelle de Hosson will also join Bourgain’s team as VP of Artist Services.

• She will support Believe’s growth strategy across priority markets driving long-term artist development, marketing effectiveness, strategic partnerships and international initiatives.

Product, Tech and Operations restructuring:

• As Group Chief Operating Officer Romain Becker will lead a unified Product, Tech and Operations structure.

• He will report to Believe Founder & CEO, Denis Ladegaillerie.

• Becker was previously Believe’s Chief Product, Operations and Marketing Services Officer, and also served as President of Label & Artist Solutions at Believe.

• He will oversee a global team that includes Group CTO Antoine Jacoutot, Global SVP Operations Sandrine Lalau-Keraly, and newly appointed Group CPO Luxi Huang.

• Believe says this consolidation allows for a single engine designed to drive Product, Tech and Operations’ excellence.

What they said:

• Denis Ladegaillerie: “Elsa and Romain are two exceptional leaders, whose deep understanding of Believe and unparalleled market intelligence, will undoubtedly allow them to continue delivering outstanding results as they step into their new roles. Unifying Believe’s commercial and Product, Tech and Operations’ organizations is not merely a structural evolution. It is a deliberate choice to sharpen our impact, with strong synergies and impeccable collaboration between these two organizations. We now have the governance and the talent to deliver on our promise to artists, labels, songwriters and publishers worldwide. They constitute the foundations for our 2030 ambition.”