Atlantic Records Strikes New Deal With Reality TV Streaming Service Zeus Network
The partnership will focus on the network’s music division, Zeus Music
Atlantic Records, the global label and Warner Music Group subsidiary, has entered into a new partnership with Zeus Music, the music arm of the reality TV streaming service, Zeus Network. The partnership has already put out its debut release with Dominican Republic-born rapper La Biggie.
The details:
The debut track is entitled “TETEO.”
It was produced by Chael Produciendo, and the music video was directed by Jessy Terrero.
La Biggie and Lemmy are the first two signings for Zeus Music.
What they said:
Zeus Network CEO Lemuel Plummer: “Partnering with the legacy of Atlantic Records marks a defining moment for us. This collaboration is about amplifying bold, culture-shifting talent and cultivating new ways where innovation meets influence. We’re excited to build a new blueprint for how music is discovered, developed and delivered.”
Selim Bouab, Atlantic Records Co-President of Hip-Hop, R&B and Global Music: “The Zeus Network has captured a significant audience by thinking outside the box and delivering entertainment to fans where they live. Music has always been a huge part of the culture they drive, so working with the team at Zeus Network on their new label is exciting for all of us at Atlantic.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Week.
We covered it because it represents the expansion of Atlantic Records.
