AI-Powered Live Entertainment Firm Gotobeat Launches Arena Touring Division

Gotobeat, the live entertainment company combining promoter expertise with AI technology, has launched an Arena Tour Division.

Debut shows:

• The company’s first two arena shows will feature American rapper Lucki and French-Cameroonian R&B artist TayC, both headlining London’s OVO Arena Wembley.

How it works:

• Gotobeat says it identifies audience demand in communities overlooked by traditional promoters, and uses data to forecast ticket sales with greater confidence.

• This enables artists to plan tours with reduced financial risk, helps venues operate more efficiently, and gives fans access to shows they want to see.

• As per Music Ally, in 2025 it sold more than 150,000 tickets to small and medium-sized venues, with the shift to arenas the next step in its expansion.

• The company claims it helped artists earn an average of 30% more per tour in 2025.

What they said:

• Pietro Bertini, Partner & Senior Promoter at Gotobeat: “The launch of the Arena Tour Division is a defining moment for Gotobeat. Our mission has always been to rethink how live music tours are planned and delivered, making touring more sustainable and connecting more fans with the artists they love. Bringing that approach to arena touring is a significant step forward, and we're excited to help shape the future of live entertainment at an even greater scale.”