Viral Scavenger Hunt Platform PassPass Opens to Artists

PassPass, a Nashville-founded gamified FinTech platform that hosts giveaways and scavenger hunts across the US, has launched PassPass for Artists with the aim of incorporating musicians and their teams into its promotions.

How it works:

• Artists and their teams can submit tracks for review.

• If approved, they will be used within the company’s events in more than 20 US cities.

• Artists can select the dates and cities most important to them.

• Artists can also work with PassPass to create a custom campaign or drop.

Results:

• PassPass says that, thanks to its two million-plus fans, it regularly racks up 100 million monthly song plays on Instagram, with more than two billion plays since 2025.

• Artists to have tested the platform include BigXThaPlug and Chris Young.

What they said:

• PassPass Founder and CEO Edgel Groves: “Our tech lets us create these truly memorable moments when people get together and share an experience, even if they are competing to find a prize or cash. The soundtrack of those moments matters. It goes deeper than just discovery; we’re creating an artist-fan connection based on good times, a tie that’s one of the strongest.”