Zoe Barton Appointed to EVP Role at Mom+Pop

Independent label Mom+Pop has announced Zoe Barton as Executive Vice President of Digital, Viral (Pipes), Commerce, and Marketing.

The role:

• Barton will report to Co-Founders Michael Goldstone and Thaddeus Rudd.

• She will use her decade of experience in artist development, marketing and viral strategy to lead multiple departments.

Background:

• Prior to Mom+Pop, Barton was General Manager and Head of Creative at ORIGIN, where she led digital strategy and campaigns for artists such as A$AP Rocky, LISA, and ONE OK ROCK.

• Other previous roles include co-leading Warner Records’ viral marketing department, working on campaigns for Zach Bryan, Dua Lipa and Sombr.

• She also launched Columbia Records’ viral marketing division, working on campaigns such as Adele’s “Easy On Me” and “Stay” by The Kid LAROI and Justin Bieber.

Pipes:

• Mom+Pop is part of Exceleration Music’s network of independent labels, alongside Cooking Vinyl, Yep Roc and more.

• Pipes Music is its in-house creative and digital agency.

• Its services include content creation and social media campaign strategy, as well as running fan accounts for artists.

What they said:

• Michael Goldstone: “Zoe joining Mom+Pop is culturally and musically impactful for us. She is an artist in her own right, a visionary, and we deeply value her acumen and creative instincts. We are looking forward to seeing her soar at Mom+Pop.”

• Zoe Barton: “Joining this team feels incredibly full-circle for me. I’ve admired Mom+Pop Music for years – not just for the artists they champion, but for the heart and integrity behind the work. It’s an honor to join a company that consistently leads with passion and purpose, and I’m deeply grateful to Goldie and Thad for trusting me to contribute to that vision in a meaningful way.”