Independent label Mom+Pop has announced Zoe Barton as Executive Vice President of Digital, Viral (Pipes), Commerce, and Marketing.
The role:
Barton will report to Co-Founders Michael Goldstone and Thaddeus Rudd.
She will use her decade of experience in artist development, marketing and viral strategy to lead multiple departments.
Background:
Prior to Mom+Pop, Barton was General Manager and Head of Creative at ORIGIN, where she led digital strategy and campaigns for artists.
Other previous roles include co-leading Warner Records’ viral marketing department.
She also launched Columbia Records’ viral marketing division.
Pipes:
Mom+Pop is part of Exceleration Music’s network of independent labels, alongside Cooking Vinyl, Yep Roc and more.
Pipes Music is its in-house creative and digital agency.
Its services include content creation and social media campaign strategy, as well as running fan accounts for artists.
What they said:
Michael Goldstone: “Zoe joining Mom+Pop is culturally and musically impactful for us. She is an artist in her own right, a visionary, and we deeply value her acumen and creative instincts. We are looking forward to seeing her soar at Mom+Pop.”
Zoe Barton: “Joining this team feels incredibly full-circle for me. I’ve admired Mom+Pop Music for years – not just for the artists they champion, but for the heart and integrity behind the work. It’s an honor to join a company that consistently leads with passion and purpose, and I’m deeply grateful to Goldie and Thad for trusting me to contribute to that vision in a meaningful way.”
