Malachite Group Launches New Agency, TMG Talent, Focusing on African Artists

Global entertainment company The Malachite Group (TMG) has opened a new talent agency, TMG Talent. Founder of TMG, Obi Asika, will lead the agency, bringing his experience as the former Co-Head of United Talent Agency UK (UTA) and Founder of Echo Location Talent Agency.

The roster:

• TMG will primarily focus on signing African clientele and creating opportunities in the region for international artists.

• South African pop star Tyla has been confirmed as the first client for TMG.

• TMG will oversee her activities alongside The Team, the African Creative Agency, We Make Music, and Hype Management.

• Future TMG signings will also leverage partnerships with other agencies in coordinating tours, appearances, and other opportunities in Africa.

The team:

• Beyond Asika, the TMG team will include:

• Jen Martin, former Music Operations Manager at UTA.

• Josh Koram, Artist Booker for Afro Nation.

• Ishbel Macpherson, Artist Booking Manager.

What they said:

• Asika: “Africa is the fastest-growing and most culturally influential region in the world today, and our mission is twofold. For TMG Talent to find, develop, and promote African talent on a global stage and to be the trusted partner for existing talent agencies to unlock touring and financial opportunities and engage with audiences across the continent.