Primary Wave Commits to $100M Investment in Atticus Works

Atticus Works, a literary and theatrical catalog acquisition company, has launched a strategic partnership with Primary Wave Music.

Why it matters:

• Atticus Works brings Primary Wave Music’s artist-first partnership model to the literary and theatrical worlds.

• It partners with authors, estates and their advisors to unlock the full potential of literary and theatrical catalogs, while honoring the author’s legacy and vision.

• Primary Wave has committed to a minimum $100 million investment.

Backstory:

• Atticus Works was founded by writer, publisher, and investor Richard Hurowitz.

• Hurowitz is the founder of international investment firm Octavian.

• He also publishes The Octavian Report, a magazine of ideas covering geopolitics, economics, culture and books.

• His most recent book, In the Garden of the Righteous, was published by Harper.

What they said:

• Lexi Todd, Deputy COO, Primary Wave Music: “Teaming up with Richard Hurowitz to invest in iconic literary properties fits like a glove with Primary Wave Music’s longstanding strategy of building, nurturing, and reimagining timeless intellectual property. We’re thrilled to align with Richard’s vision and deep connections in the literary world, and we see this partnership as a perfect complement to our mission of elevating iconic content into enduring cultural touchstones.  We look forward to building a business around protecting the stories that people already love, while also bringing them to life for new audiences for generations to come.”

• Richard Hurowitz, Founder and CEO, Atticus Works: “The literary and theatrical backlist represents one of the most compelling and underserved opportunities in media today. I have worked for many years at the intersection of finance, literature, and ideas, and Atticus Works brings those worlds together. Our goal is to ensure that our culture’s greatest literary works find the audiences and resources they deserve. Larry Mestel and his team have built something truly extraordinary at Primary Wave Music, a visionary, artist-first company that has transformed how iconic catalogs are managed and valued. We are thrilled and honored to have them as our partners, and to bring their expertise, capabilities, and creativity to our writers.”