Warner Music Australia Partners with Cadillac

The union accompanies the car giantโ€™s move into the Australian market

Warner Music Australia (WMA) has announced a partnership with iconic automotive brand Cadillac.

Hit the road:

  • As per The Music Network, the collaboration will see WMA artists putting their latest tracks โ€œto the ultimate โ€˜car testโ€™โ€ in the all-electric Cadillac LYRIQ, the companyโ€™s first vehicle offered in the Australian market and its first ever fully electric vehicle.

  • The Cadillac LYRIQ boasts an AKG 19 speaker sound system.

  • Of more practical benefit to WMAโ€™s artists is that Cadillac will support them on the road as the official automotive partner of WMA.

  • Vehicles will be made available to artists for use during tours.

  • The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.

What they said:

  • Dan Rosen, President of Warner Music Australasia: โ€œThis exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether itโ€™s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. Weโ€™re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.โ€

Warner Music Australia (WMA) has announced a partnership with iconic automotive brand Cadillac.

Hit the road:

  • As per The Music Network, the collaboration will see WMA artists putting their latest tracks โ€œto the ultimate โ€˜car testโ€™โ€ in the all-electric Cadillac LYRIQ, the companyโ€™s first vehicle offered in the Australian market and its first ever fully electric vehicle.

  • The Cadillac LYRIQ boasts an AKG 19 speaker sound system.

  • Of more practical benefit to WMAโ€™s artists is that Cadillac will support them on the road as the official automotive partner of WMA.

  • Vehicles will be made available to artists for use during tours.

  • The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.

What they said:

  • Dan Rosen, President of Warner Music Australasia: โ€œThis exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether itโ€™s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. Weโ€™re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.โ€

Warner Music Australia (WMA) has announced a partnership with iconic automotive brand Cadillac.

Hit the road:

  • As per The Music Network, the collaboration will see WMA artists putting their latest tracks โ€œto the ultimate โ€˜car testโ€™โ€ in the all-electric Cadillac LYRIQ, the companyโ€™s first vehicle offered in the Australian market and its first ever fully electric vehicle.

  • The Cadillac LYRIQ boasts an AKG 19 speaker sound system.

  • Of more practical benefit to WMAโ€™s artists is that Cadillac will support them on the road as the official automotive partner of WMA.

  • Vehicles will be made available to artists for use during tours.

  • The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.

What they said:

  • Dan Rosen, President of Warner Music Australasia: โ€œThis exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether itโ€™s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. Weโ€™re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.โ€

๐Ÿ‘‹ Disclosures & Transparency Block
  • This story was written with information from The Music Network.

  • We covered it because itโ€™s news of a partnership between an iconic company and a major Australian record label.

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