Warner Music Australia Partners with Cadillac
The union accompanies the car giant’s move into the Australian market
Warner Music Australia (WMA) has announced a partnership with iconic automotive brand Cadillac.
Hit the road:
As per The Music Network, the collaboration will see WMA artists putting their latest tracks “to the ultimate ‘car test’” in the all-electric Cadillac LYRIQ, the company’s first vehicle offered in the Australian market and its first ever fully electric vehicle.
The Cadillac LYRIQ boasts an AKG 19 speaker sound system.
Of more practical benefit to WMA’s artists is that Cadillac will support them on the road as the official automotive partner of WMA.
Vehicles will be made available to artists for use during tours.
The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.
What they said:
Dan Rosen, President of Warner Music Australasia: “This exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether it’s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. We’re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.”
Warner Music Australia (WMA) has announced a partnership with iconic automotive brand Cadillac.
Hit the road:
As per The Music Network, the collaboration will see WMA artists putting their latest tracks “to the ultimate ‘car test’” in the all-electric Cadillac LYRIQ, the company’s first vehicle offered in the Australian market and its first ever fully electric vehicle.
The Cadillac LYRIQ boasts an AKG 19 speaker sound system.
Of more practical benefit to WMA’s artists is that Cadillac will support them on the road as the official automotive partner of WMA.
Vehicles will be made available to artists for use during tours.
The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.
What they said:
Dan Rosen, President of Warner Music Australasia: “This exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether it’s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. We’re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.”
Warner Music Australia (WMA) has announced a partnership with iconic automotive brand Cadillac.
Hit the road:
As per The Music Network, the collaboration will see WMA artists putting their latest tracks “to the ultimate ‘car test’” in the all-electric Cadillac LYRIQ, the company’s first vehicle offered in the Australian market and its first ever fully electric vehicle.
The Cadillac LYRIQ boasts an AKG 19 speaker sound system.
Of more practical benefit to WMA’s artists is that Cadillac will support them on the road as the official automotive partner of WMA.
Vehicles will be made available to artists for use during tours.
The partnership begins with Cadillac working alongside artists such as Kita Alexander, Jess B, and Derrick Gee.
What they said:
Dan Rosen, President of Warner Music Australasia: “This exciting new partnership between Cadillac and Warner Music celebrates the powerful connection between music and the driving experience. Whether it’s singing along to our favorite songs or finding the perfect playlist for the road, music is an essential part of every journey. We’re thrilled to join forces with Cadillac to showcase how music can elevate every drive, right here in Australia.”
👋 Disclosures & Transparency Block
This story was written with information from The Music Network.
We covered it because it’s news of a partnership between an iconic company and a major Australian record label.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles
Marketing & Brand
Jan 26, 2026
1 min read
UMG Launches New Livestreaming Channel on Twitch
Universal Music Live will “amplify standout moments from music-focused events”
Marketing & Brand
Jan 14, 2026
1 min read
Futures Music Group and companyX Partner to Promote Artist-Brand Collabs
The union seeks to expand brand opportunities for artists
Marketing & Brand
Jan 7, 2026
1 min read
‘Jimmy Kimmel Live’ to Scale Back Number of Music Performances
The late-night show will employ a variable weekly schedule
UMG Launches New Livestreaming Channel on Twitch
Universal Music Live will “amplify standout moments from music-focused events”
Rod Yates
Marketing
Jan 26, 2026
Futures Music Group and companyX Partner to Promote Artist-Brand Collabs
The union seeks to expand brand opportunities for artists
Rod Yates
Marketing
Jan 14, 2026
‘Jimmy Kimmel Live’ to Scale Back Number of Music Performances
The late-night show will employ a variable weekly schedule
Rod Yates
Marketing
Jan 7, 2026
Drowned in Sound Partners with Streaming Platform Qobuz
The music publication and streamer are collaborating on content
Rod Yates
Marketing
Dec 12, 2025
UMG Opens New UMusic Shops in NYC, London
Follows previous brick-and-mortar launches in Madrid and Tokyo
Rod Yates
Marketing
Dec 11, 2025
Indie Label Dead Oceans Undergoes Major Rebranding
It’s the respected label’s first visual overhaul since its 2007 inception
Rod Yates
Marketing
Dec 9, 2025
