


Credit: Samuel Regan-Asante | Unsplash
Vinyl Orders Surge 50% In 2025
Vinyl manufacturer Key Production reveals a spike in demand
Key Production, Europe’s biggest physical music manufacturing agency, has revealed significant growth in the demand for vinyl.
Spin the black circle:
As per Music Week, Key Production reports its vinyl manufactured orders grew by 50% between January and May compared to the same period in 2024.
The physical music manufacturing agency has worked with artists such as Oasis, Nick Cave, Alt-J, Idles, Little Simz, PJ Harvey, Raye and more.
Generational interest:
Consumer research by Key Production suggests that while Generation Z (17-28 year olds) has played a key role in the resurgence of vinyl, Generation Alpha (1-16 year olds) is also embracing physical music product.
In January, the British Phonographic Industry (BPI) reported a 17th consecutive rise in vinyl album sales (9.1%), countered by a slowing demand for CDs (-2.9%).
What they said:
Karen Emanuel, CEO of Key Production: “For many of these young listeners, physical music offers something digital formats can’t: a sense of authenticity, ownership, and emotional connection. It turns music into a tangible experience – something to hold, display, collect, and connect with on a deeper level. It is more than a passing trend; it reflects a deeper cultural shift.”
Key Production, Europe’s biggest physical music manufacturing agency, has revealed significant growth in the demand for vinyl.
Spin the black circle:
As per Music Week, Key Production reports its vinyl manufactured orders grew by 50% between January and May compared to the same period in 2024.
The physical music manufacturing agency has worked with artists such as Oasis, Nick Cave, Alt-J, Idles, Little Simz, PJ Harvey, Raye and more.
Generational interest:
Consumer research by Key Production suggests that while Generation Z (17-28 year olds) has played a key role in the resurgence of vinyl, Generation Alpha (1-16 year olds) is also embracing physical music product.
In January, the British Phonographic Industry (BPI) reported a 17th consecutive rise in vinyl album sales (9.1%), countered by a slowing demand for CDs (-2.9%).
What they said:
Karen Emanuel, CEO of Key Production: “For many of these young listeners, physical music offers something digital formats can’t: a sense of authenticity, ownership, and emotional connection. It turns music into a tangible experience – something to hold, display, collect, and connect with on a deeper level. It is more than a passing trend; it reflects a deeper cultural shift.”
Key Production, Europe’s biggest physical music manufacturing agency, has revealed significant growth in the demand for vinyl.
Spin the black circle:
As per Music Week, Key Production reports its vinyl manufactured orders grew by 50% between January and May compared to the same period in 2024.
The physical music manufacturing agency has worked with artists such as Oasis, Nick Cave, Alt-J, Idles, Little Simz, PJ Harvey, Raye and more.
Generational interest:
Consumer research by Key Production suggests that while Generation Z (17-28 year olds) has played a key role in the resurgence of vinyl, Generation Alpha (1-16 year olds) is also embracing physical music product.
In January, the British Phonographic Industry (BPI) reported a 17th consecutive rise in vinyl album sales (9.1%), countered by a slowing demand for CDs (-2.9%).
What they said:
Karen Emanuel, CEO of Key Production: “For many of these young listeners, physical music offers something digital formats can’t: a sense of authenticity, ownership, and emotional connection. It turns music into a tangible experience – something to hold, display, collect, and connect with on a deeper level. It is more than a passing trend; it reflects a deeper cultural shift.”
👋 Disclosures & Transparency Block
- This story was written with information sourced from Music Week.
- We covered it because it’s news of music purchasing habits.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles

Charts & Consumption Data
Sep 17, 2025
1 min read
Who Booked Coachella? The companies & data behind 2026's lineup

Charts & Consumption Data
Sep 16, 2025
1 min read
DIMA Reveals Streaming and Spending Habits of Americana Fans
Listeners embrace superfan level of support

Charts & Consumption Data
Sep 12, 2025
1 min read
King Gizzard and the Lizard Wizard Occupy Top 31 Spots on Bandcamp Chart
The Australian band removed their music from Spotify in July

Who Booked Coachella? The companies & data behind 2026's lineup

Mark Williamson
Charts
Sep 17, 2025

DIMA Reveals Streaming and Spending Habits of Americana Fans
Listeners embrace superfan level of support

Rod Yates
Charts
Sep 16, 2025

King Gizzard and the Lizard Wizard Occupy Top 31 Spots on Bandcamp Chart
The Australian band removed their music from Spotify in July

Rod Yates
Charts
Sep 12, 2025

US Recorded Music Revenue Reaches $5.6B in H1 2025, 0.9% YoY Growth
Paid streaming subscriptions top 100 million

Rod Yates
Charts
Sep 10, 2025

Taylor Swift and Sabrina Carpenter Set New Spotify Records
All hail the queens of pop

Rod Yates
Charts
Sep 3, 2025

Italian Music Market Experiences 10% Boost in H1 2025
Domestic artists dominated the Top 10

Rod Yates
Charts
Aug 28, 2025