TuneCore to Match Artists Donations to EarthPercent for the Remainder of 2026
This is part of TuneCore’s Give Nature A Split initiative
TuneCore, the digital music distributor, has announced it will match streaming donations from its artists to EarthPercent, Brian Eno’s climate foundation. This is the latest initiative as part of the Give Nature A Split program, which TuneCore launched with EarthPercent on Earth Day this year.
How it works:
Artists distributed by TuneCore can pledge to donate a portion of their royalties that TuneCore generates.
TuneCore will then donate the same amount out of its own revenue.
The money will go towards “indigenous and community-led nature conservation and restoration efforts.”
Any artist or label can sign up for TuneCore to participate.
What they said:
Brian Miller, Chief Business Officer, TuneCore: “Artists have a powerful ability to inspire change directly through their music. With Give Nature A Split, we’re making it easier for independent artists who want to support the planet to channel their music into meaningful action. By matching their donations through the Sounds Right Fund, TuneCore will amplify their influence and help their music make more of an impact.”
Cathy Runciman, Co-Executive Director, EarthPercent: “The music community has enormous potential to become a powerful source of funding for climate and nature action. Give Nature A Split makes that participation simple: artists can share a small part of what their music earns and turn it into direct support for organisations protecting and restoring the natural world. We’re thrilled that TuneCore is now matching those contributions, doubling what artists raise and showing what’s possible when artists and the wider music industry get behind climate action together.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Week.
We covered it because TuneCore is a prominent company in the music industry. This initiative has the potential to raise a significant amount of money.
