True Tickets Aims to Curb Scalping with PatronSafe Resale

True Tickets, the secure digital ticket delivery service for Tessitura member organizations, has launched its latest feature, PatronSafe Resale.

Why it matters:

• PatronSafe Resale allows performing arts venues and cultural institutions to take control of the secondary ticket market.

• Venues can set resale rules, defining whether a ticket can be resold at all, enforce fair pricing, and capture buyer data.

• Every transaction follows venue-defined rules, even when tickets are listed across secondary marketplaces such as StubHub, SeatGeek and Vivid Seats.

• The feature is live at Walton Arts Center in Fayetteville, Arkansas; Dr. Phillips Center for the Performing Arts in Orlando; and the Roundabout Theatre in New York City. The San Diego Symphony is scheduled to come onboard shortly.

What they said:

• Matt Zarracina, Co-Founder & CEO of True Tickets: “PatronSafe Resale gives venues greater control over the secondary market. When resold tickets follow your policies, patrons find legitimate tickets, staff avoid last-minute headaches, and organizations gain fresh audience data – instead of frustration.”