Fayetteville, Arkansas, is recognized as a growing music city within the United States. The Northwest Arkansas region, where Fayetteville is located, boasts a music ecosystem that generates a significant economic output of $389 million annually and supports nearly 4,000 jobs¹. The city has been noted for its vibrant live music scene and is home to the University of Arkansas, which offers a Music Industry Studies program. Fayetteville is also set to host the Music Cities Convention in 2025, highlighting its increasing prominence in the music industry.