Too Lost Music Group Appoints Jay Rosenstock as CFO

Independent music distribution and technology company Too Lost Music Group has appointed James “Jay” Rosenstock as Chief Financial Officer.

The role:

• Rosenstock will lead the company’s global finance organization.

• He will work closely with the executive team on capital allocation and acquisitions as Too Lost expands its distribution, publishing and catalog businesses worldwide.

Backstory:

• Rosenstock brings more than 25 years of experience across the media and technology sectors.

• As Head of Corporate Development at Sony Entertainment, he helped expand Sony Music through its combination with BMG and grew Sony/ATV Music Publishing through catalog acquisitions.

• He has since served as CFO at consumer technology companies ezCater, Skillshare, and KKR-backed PlayOn Sports.

• As Head of Corporate Development at Discovery Communications, he helped oversee approximately $3 billion of international investment.

• He was also President of VICELAND International and Executive Vice President, International at WWE, where he ran the company’s $250 million international business.

• Too Lost says Rosenstock’s experience in international growth and media leadership supports its continued global expansion.

Growth period:

• Rosenstock’s appointment follows a period of significant growth for Too Lost.

• In March it received a strategic investment from TA Associates and GoldState Music.

• In July it acquired Australia-based GYRO.Group, and this month it announced the acquisition of music distribution company Xelon Entertainment.

What they said:

• Gregory Hirschhorn, Co-Founder and CEO of Too Lost: “Jay has an extraordinary combination of financial discipline, operational experience and deep familiarity with the global media and music industries. We’ve reached a point in Too Lost’s growth where building world-class financial infrastructure is just as important as continuing to build world-class technology and services for our clients. Jay has helped some of the largest and most sophisticated media organizations in the world navigate growth, acquisitions and major strategic transformations, and we’re incredibly excited to have him help lead Too Lost through this next chapter.”