Bjarki Lárusson, Alex Silverstein and Gregory Hirschhorn

Too Lost Secures Strategic Investment Led by GoldState and TA Associates

Expands the platform’s ability to help indie labels and artists grow

Too Lost, the music technology and services company supporting independent artists and record labels, has secured a strategic investment led by music investment firm GoldState Music (GoldState) and global investment firm TA Associates (TA). It also obtained a senior credit facility from Pinnacle Financial Partners.

The details:

  • As per the media release, the capital “significantly expands Too Lost’s ability to invest in artist advances, catalog acquisitions, and the continued development of its proprietary technology platform.”

  • Too Lost’s founders and management team will continue to lead the company and remain its largest shareholders.

Partners:

  • GoldState, which recently announced a strategic partnership with Bridgepoint targeting growth investments, will harness its expertise in music investing to work closely with Too Lost as a commercial partner.

  • TA will contribute the experience it's gained from its long track record of partnering with growth companies across technology and services.

  • Pinnacle Financial Partners’ credit facility provides dedicated debt capital to support artist advances, catalog acquisitions, and broader strategic initiatives.

What they said:

  • Gregory Hirschhorn, Co-Founder and CEO of Too Lost: “We built Too Lost to give independent artists and labels the technology, services and support they need to grow on their own terms. GoldState and TA share our respect for artist independence and our long-term vision for modernizing the music industry. Their deep experience and resources will allow us to invest further in our platform, expand globally, and put more capital and opportunity directly into artists’ hands.”

👋 Disclosures & Transparency Block
  • This story was written with information from Too Lost’s press release.

  • We covered it because it’s news of Too Lost securing significant investment.

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