Warner Music Group Unifies Global Sync Operations Under Ron Broitman

Warner Music Group (WMG) has announced a new streamlined approach to sync opportunities. The major label will now combine publishing and recorded music sync operations under sync veteran Ron Broitman.

The details:

• Broitman has been promoted to President, Global Sync.

• He will be based in Los Angeles and report to Tom Corson, COO of WMG.

• Guy Moot, Chair & CEO of Warner Chappell Music, will oversee the role as well.

• Broitman will lead sync teams from all of WMG’s global entities.

• On the recording side, that includes Atlantic Music Group and Warner Records Group. For publishing, that includes Warner Chappell Music.

Background:

• Broitman most recently served as EVP, Global Sync for recorded music at WMG.

• A recent win was getting Atlantic Records artist Led Zeppelin’s seminal classic “Stairway to Heaven” in the trailer for Greta Gerwig’s new film, Narnia: The Magician’s Nephew.

What they said:

• Corson: “Ron operates at the highest level and has been a bedrock of our best-in-class sync operation over the years with his steady leadership, extensive network, and deep expertise in the field. This change establishes one creative strategy, one commercial business conversation, one clearance and one admin path for all WMG sync rights globally, speeding our path to market, simplifying the client experience and expanding opportunities for our artists, songwriters and the creative community.”

• Broitman: “Unifying our teams makes us a stronger partner for our clients. We are making it easier and faster to license our entire global library, which means more and bigger wins for our artists and songwriters. I’m grateful to Tom and Guy for their trust and support, and I’m energized to lead this team into its next chapter.”