Ticketmaster Launches in Uruguay
Agrees to acquire local ticketing platform RED UTS
Ticketmaster has launched in Uruguay, with fans now able to create an account at ticketmaster.uy to purchase tickets to live events.
Local knowledge:
As part of the launch, Ticketmaster has agreed to acquire local ticketing platform RED UTS.
The company says the acquisition combines RED UTS’ local market expertise with Ticketmaster’s global technology, innovation and scale.
What it means:
Fans in Uruguay will benefit from secure ticket delivery through Quentro, and tools to help prevent fraud and protect ticket purchases, while Ticketmaster promises a “simple and transparent ticket-buying experience from start to finish.”
What they said:
Adam Newsam, EVP, Latin America, Ticketmaster: “At Ticketmaster, we’re constantly working to make the journey from discovering an event to walking through the venue gates as seamless as possible. Our expansion into Uruguay reflects that commitment, combining technology, innovation and local expertise to deliver a better experience for fans while supporting the continued growth of live entertainment across Latin America.”
👋 Disclosures & Transparency Block
This story was written with information from Live Nation’s press release.
We covered it because it’s news of Ticketmaster’s international expansion.
