The Beatles Open 3 Savile Row for Landmark Fan Experience

Apple Corps Ltd. – which, since 1968, has overseen The Beatles’ creative and business interests – has announced the launch of the first ever official Beatles fan experience at 3 Savile Row in London, the site of the company’s early headquarters.

Why it matters:

• For the first time, fans will be able to access 3 Savile Row, which will feature seven floors of never-before-seen material from Apple Corps’ archives, rotating exhibitions, and a fan store.

• It will also feature a replica of the basement studio in which The Beatles recorded Let It Be.

• The site is part of The Beatles’ folklore, as its rooftop – which fans will now be able to access – was the location of the band’s final public performance on January 30, 1969.

• ‘The Beatles at 3 Savile Row’ is set to launch in 2027.

What they said:

• Tom Greene, Apple Corps’ CEO: “We're thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”

• Paul McCartney: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I'm excited for people to see it when it's ready.”