Japanese Entertainment Giant ASOBISYSTEM Establishes US Subsidiary

Japanese entertainment company ASOBISYSTEM has established a US subsidiary, ASOBISYSTEM U.S.A. INC.

Why it matters:

• The move marks the company’s biggest investment yet in North America, and is a clear indication of its intent to expand its local network while growing Japanese entertainment and pop culture throughout the US.

The mission:

• Headquartered in Culver City, California, ASOBISYSTEM U.S.A. INC. will handle business development, partnerships, marketing, publicity, event planning, IP management and artist support across North America.

• Its roster of J-pop acts includes marquee outfits such as ATARASHII GAKKO!, Kyary Pamyu Pamyu, and Fruits Zipper.

• ASOBISYSTEM U.S.A. INC. will be led by Yusuke Nakagawa, who founded ASOBISYSTEM in 2007.

• He will also maintain his role as CEO of the company’s Japanese headquarters.

What they said:

• Yusuke Nakagawa: “We’ve seen incredible growth in global interest for Japanese entertainment over the last several years, and we believe now is the right time to establish a permanent presence in the United States. Our goal is not only to create more opportunities for our own artists, but to help build lasting connections between Japan and North America by supporting creators, companies, and partners on both sides.”