Singapore's Triangle Raises $15M to Expand Touring and Concert Business

Singapore-headquartered Triangle Group has raised $15 million to grow its touring and festival operations across Asia-Pacific.

The business:

• Formerly known as Creation Collective, Triangle spans 18 cities in nine countries, describing itself as “Asia-Pacific’s only homegrown, end-to-end live entertainment platform.”

• The company operates tours and festivals, financing and assuming the commercial risk of each production.

• Triangle says it adapts to “the commercial, cultural, and operational realities of each market,” rather than applying the same touring model to each country in the region.

Funding injection:

• Triangle says the funding will support its growth across live touring and festivals, and expansion into wider consumer services such as travel and hospitality packages.

• It comes as Asia emerges as a growth market for global touring.

Leadership addition:

• Former Live Nation Asia Pacific President Roger Field has joined the company full time, having spent a year as an advisor and investor.

• He joins Co-Founders Zaran Vachha, Managing Director of Culture and Creative, and CEO Greg Hargrave.

What they said:

• Greg Hargrave, CEO and Co-Founder of Triangle: “We set out to build seamless, end-to-end infrastructure for artists and festivals coming to Asia. A raise this size in this market, and the region’s most senior executive choosing to join us, are the clearest proof yet that vision is real, and ready to scale.”

• Roger Field: “Running Live Nation across this region taught me one thing: Asia-Pacific doesn’t need a global template; it needs an operator who understands every market individually. That’s the business we’re building at Triangle, where the standards of a global player are applied with a regional focus.”