
Spotify’s new ticketing feature, Reserved, has officially launched in the US in partnership with Live Nation, and powered by Ticketmaster.
How it works:
Spotify identifies an artist’s most dedicated fans and holds two tour tickets for them to purchase before general on-sale.
Eligibility is based on a wide range of signals like streams, saves, and shares, as well as location.
The feature is bundled into a Premium subscription at no extra cost.
Launch artist:
Reserved has launched with indie-pop artist Role Model, with eligible Premium members (18+) receiving notifications that two tour tickets have been put aside for them.
The purchasing window opens on Tuesday, June 23.
Details on how to claim the tickets are here.
👋 Disclosures & Transparency Block
This story was written with information from Spotify.
We covered it because it’s news of the platform’s new ticketing initiative.













