Spotify’s 'Reserved' Launches in the US with Role Model Ticket Offer

The initiative is part of a multi-year deal with Live Nation

Spotify’s new ticketing feature, Reserved, has officially launched in the US in partnership with Live Nation, and powered by Ticketmaster.

How it works:

  • Spotify identifies an artist’s most dedicated fans and holds two tour tickets for them to purchase before general on-sale.

  • Eligibility is based on a wide range of signals like streams, saves, and shares, as well as location.

  • The feature is bundled into a Premium subscription at no extra cost.

Launch artist:

  • Reserved has launched with indie-pop artist Role Model, with eligible Premium members (18+) receiving notifications that two tour tickets have been put aside for them.

  • The purchasing window opens on Tuesday, June 23.

  • Details on how to claim the tickets are here.

👋 Disclosures & Transparency Block
  • This story was written with information from Spotify. 

  • We covered it because it’s news of the platform’s new ticketing initiative.

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