Spotify Expands Video Offering Through Genius Partnership
The deal brings new episodes of ‘Open Mic’ and ‘Verified’ to the streaming platform
Spotify has partnered with Genius on its video series Open Mic and Verified, marking another step in the streaming platform’s expansion into video. The announcement follows last week’s exclusive airing of Noah Kahan’s “Orbiter” music video.
What it means:
Spotify users can now stream full video episodes of Genius’ live performance series, Open Mic, with new episodes dropping on Thursdays at 11am ET.
Following an initial rollout of Verified, Spotify will add a backlog of older episodes of the artist-led lyric breakdown series alongside new releases.
New episodes of Verified premiere Wednesdays and Fridays at 11am ET.
Spotify says that since the series launched in 2016, they’ve amassed more than 3.7 billion combined views.
👋 Disclosures & Transparency Block
This story was written with information from Spotify’s press release.
We covered it because it’s news regarding Spotify’s video strategy.
