Spotify Becomes South Korea’s Second Largest Streaming Service
The South Korean app, Melon, is now in third place
According to a report from WiseApp Retail, Spotify is now the second most popular streaming service in South Korea. YouTube Music is still in the top spot.
Background:
South Korean app Melon has dropped to third place.
This is the first time international apps have held the top two spots.
Melon has been a staple of South Korean media for decades, having been founded in 2004.
Spotify only came to South Korea in 2021.
The numbers:
The report says Spotify has 6.2 million active monthly users in South Korea.
Melon has 5.9 million.
YouTube Music has 9.5 million.
At the beginning of 2026, Melon had 6.1 million while Spotify had only 5 million.
Another research firm, Mobile Index, has contested the rankings, stating that Melon has 7.1 million and Spotify has 2.4 million.
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Business Worldwide.
We covered it because it pertains to Spotify’s growing global footprint.
