SoundCloud Has Acquired Blockchain Music Platform Nina Protocol
SoundCloud will take on every Nina Protocol artist’s catalog as Nina winds down
SoundCloud has announced it will acquire Nina Protocol, the blockchain-based music service that launched in 2021. Artists with music on the platform will be able to opt in to SoundCloud’s creator program.
How it works:
Nina artists can use SoundCloud’s services for distribution, direct fan monetization, audience growth, and fan engagement to disseminate and earn from the music they had on Nina Protocol.
SoundCloud lets artists keep 100% of their royalties.
SoundCloud will also retain Nina’s editorial archive.
What they said:
Eliah Seton, CEO of SoundCloud: "As the platform where millions of artists begin their journey, we've always believed that the next movements in music emerge from communities long before they reach the mainstream. That belief is deeply aligned with the mission Nina has championed from the very beginning. They built an incredible platform by putting independent artists, scenes, and communities first, and our priority is to honor what they’ve created while carrying that mission forward. Together, we’ll help more independent artists build deeper relationships with fans, unlock new ways to earn, and access the tools they need to grow sustainable careers on their own terms."
Mike Pollard, CEO and Co-founder of Nina Protocol: "Nina has always been about empowering independent artists and documenting the communities that drive music forward. SoundCloud built that foundation: without SoundCloud, there wouldn’t be Nina. As we considered the future of the platform, we wanted to ensure our artists and editorial work found a home that shared and actively practiced those values. SoundCloud was the natural choice."
👋 Disclosures & Transparency Block
This article was written from a press release provided by SoundCloud.
We covered it because this is a merger of two prominent independent music companies.
