SoundCloud and Twitch Partner to Help DJs Reach New Audiences

SoundCloud has partnered with livestreaming platform Twitch to create a recurring performance series called SoundCloud Sessions, which seeks to create a new pathway for DJ discovery.

How it works:

• As part of the SoundCloud Sessions DJs from around the world will go live on Twitch, reaching audiences through Twitch’s DJ Program and music community.

• Fans can discover creators and scenes in real time and engage directly with both.

• Once the livestream has concluded, SoundCloud helps nurture those growing relationships through its editorial, social, and marketing ecosystem.

• Top participants may become eligible for additional promo opportunities and future activations across both platforms.

Timing is everything:

• According to SoundCloud’s latest Music Intelligence Report, electronic music is one of the platform’s fastest-growing genres globally, with a 39% increase in #DJset year on year.

What they said:

• Eliah Seton, CEO of SoundCloud: “By coupling Twitch’s live digital stage with SoundCloud’s native discovery ecosystem, SoundCloud Sessions brings the energy of a live performance straight to the screen, equipping emerging DJs to scale their presence far beyond the physical room. We’re transforming raw, live moments into digital discovery, and building on the timeless foundation of DJ culture – which has always been about discovery, community, and what's next.”