Sony Music and Universal Music Group Partner Up to Produce Music Festivals in Asia
The co-venture is specifically between the major labels’ Japanese wings
Sony Music and Universal Music Group (UMG) have entered into a co-venture focused on launching music festivals in Asia. The title of the partnership is Nine By Nine, and it consists of the Japanese arms of both major labels.
What’s next:
The venture is aiming to launch its first festival in 2027.
Universal Music Japan’s Ichiro Tamaki will serve as President of Nine By Nine.
Sony Music’s Hidehiko Otani will be Vice President.
Why it matters:
The announcement, which was translated from Japanese by Music Ally, credited the growing interest in Japanese music worldwide to “hits originating from Japanese anime and social media, as well as the success of overseas tours by Japanese artists.”
Music from the Asian region is growing immensely, led by global K-pop stars such as BTS and Blackpink, with the solo members of the latter gaining steam as well.
What they said:
“By developing high-quality live experiences and effective promotions, primarily in the Asian region, we will create opportunities for local fans to connect with Japanese artists and support the long-term success of Japanese music.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Ally.
We covered it because UMG and Sony are major labels.
