ROSTR Partners with A2IM to Empower Independent Music Labels

ROSTR has entered a strategic partnership with the American Association of Independent Music (A2IM), the non-profit trade organization representing the independent recorded music sector in the United States.

Why it matters:

• Under the partnership, all active A2IM labels – totalling more than 400 independent music companies – are integrated into ROSTR, the music industry’s largest database of artist teams and professional relationships.

• This adds 50,000 new data points to ROSTR, while providing independent label operators with powerful access to industry intelligence.

• The partnership deepens ROSTR’s coverage of the independent sector, adding more comprehensive team and contact information, executive profiles and organizational relationships across the indie music ecosystem.

• This in turn makes it easier for the broader music community to discover, connect and collaborate with independent labels.

Member benefits:

• A2IM members are eligible for a 50% discount on ROSTR Pro annual memberships, which offer advanced tools such as global contact directories, signing information, and other artist insights.

• ROSTR subscribers will receive 50% off A2IM’s Star Certification program for their artists at this location. Developed in partnership with Luminate, the A2IM Star Certification offers official recognition of retail success based on album equivalent activity.

• In addition, ROSTR will introduce a dedicated submissions queue exclusively for A2IM members to process new signing and roster updates.

• This ensures member labels are always accurately represented when talent buyers, managers, and other industry professionals come looking.

Data reports:

• ROSTR and A2IM will collaborate on a series of data reports focused on the independent label space.

• The reports will offer the industry new visibility into trends, talent movements, signing activity, and the evolving independent music landscape.

• Details of the first report will be announced in the coming months.

Quicker connections:

• ROSTR will introduce a dedicated “Independent Labels” filter within its Companies Directory, making it quicker than ever for agents, managers and industry professionals to find, research and connect with independent operators.

• The new labels added to ROSTR via the A2IM partnership will also surface within the existing “Indie Label” filter across the Artist and Signings Directories.

Educational tools:

• A2IM and ROSTR will co-host educational webinars and cross-promotion across both organizations’ networks to ensure members maximize these new resources.

What they said:

• Vivian Wang Donohue, CGO @ The ROSTR Group: “Independent labels are the backbone of musical discovery, and they deserve the same quality of data and tools that major players have long had access to. Our partnership with A2IM is a step toward making that a reality.”

• Ian Harrison, CEO @ A2IM: "ROSTR have built real community in an industry that can feel fragmented, and they're doing it in a way that makes the business more connected and more fair for all. Our A2IM partnership with ROSTR is going to bring the indie label community even closer to the managers and agents who are right there with us building artist careers. Between the contacts platform, Jobs by ROSTR, and New Industry Focus, they're not just reporting on the business of music, they're bringing it together."