RCA Records, Dylan Bourne Partner on New Venture

Sony Music Entertainment’s RCA Records has launched a new joint venture with Bourne Creatives, a music and entertainment company that specializes in 360-degree brand development.

The details:

• The JV is led by Bourne Creatives founder Dylan Bourne.

• Bourne has worked across artist management, record label operations and music publishing in Los Angeles and Nashville.

• As per Music Business Worldwide, the partnership will focus on ground-level development work as it helps artists build a creative and strategic foundation.

• The JV will remain separate from Bourne Creatives’ existing management business, which includes singer-songwriter Elizabeth Nichols, producer Fantom, R&B artist Gabriel Jacoby, Hailey Picardi, hey daisy, Shankz and Tucker St one.

What they said:

• Dylan Bourne: “Our ability to identify and cultivate talent in their early stages, paired with the proven artist development team at RCA Records, will provide the tools to build sustainable careers with both cultural and commercial impact.”

• John Fleckenstein, COO, RCA Records: “Dylan and his team have a keen eye for talent discovery and an expertise in grassroots artist development that will enhance our capabilities across multiple genres.”